ANA Nursing is one of London’s leading home care and nursing providers, supplying qualified caring and experienced staff to private individuals in their own homes as well as to residential and nursing homes.
The brief was to design a new style for their brochures and leaflets. Using carefully selected images we designed a light and airy brochure style to convey the friendliness and professionalism of the staff.
We also provided design for a GP leaflet and a Live-in Care brochure for use as a downloadable PDF from their website.
For page advertising we did not wish to make their clients appear too inactive and indeed many clients only need assistance in moderate ways. To get this across we commissioned illustrator George Parkin to provide a cartoon of a skate boarding granny. The advert also doubled as a poster.