The Business Navigator Growth Hub is supported by the Regional Growth Fund and delivered by Coast to Capital in the South East region. The Growth Hub was established up in 2011 and since then has helped thousands of businesses across the Coast to Capital region to start up, develop and grow to reach their full potential.
The Business Navigators provide a signposting service for businesses with the objective of directing small and medium sized businesses to support and funding available in order that they grow and become sustainable. And to increase the awareness of business support.
Yoohoo creative where chosen to provide the branding and collateral for this scheme following a creative pitch submission.
Creatively, we looked at the brief in a literal way. As well as the Business Navigators, 3 Chambers and 3 main geographical areas are covered, so we felt that 3 main colours had to be used. The Blue reflects the coastal region, the Purple reflects the richness and diversity and the Orange reflects the vibrancy among the business sector, these colours also represent the main colour of each Chamber.
The logo is also multi-faceted as it uses three arrowheads to reference the geographical areas covered, East, West and North in the South East area. These can also be seen as an illustration of a boat which reflects back to theme of navigation.