Carisbrooke Specialist Dental Centre is a long established practice with a reputation for excellence in surgical and restorative dentistry.
Having broken away from a national dental group and re-branded the practice contacted us to develop their branded literature for patients and referral services. It was important to reassure existing patients of the integrity and high quality standards of service. The practice is steeped in history dating back to 1899.
The practice wanted to retain a link to the historical past but portray it in a contemporary way. The finish had to convey the correct level of quality associated with the practice. We decided that stock images would not give the feeling of the individual aspect of the business. We therefore commissioned models and a photographer so that we could create exactly the profile we wanted.
The patient welcome folder contained a general practice leaflet together with leaflets on all the aspects of their specialist services. To enhance the quality feel we used gold foil blocking, matt laminate with spot UV varnish and special gold working to make the patient feel very special and reassured about the high standards of treatment that they had come to expect.
We designed and produced a website to match the bespoke nature of the printed material which was built to be responsive on tablets and mobiles.
Project Manager: Lesley Bailey
Photography: Martin Neeves
Art Director: Clive Spring
Model agency: DNA Models