Portman Healthcare are a national dental brand with over 20 practices who came to us for the creation a flexible brand solution as all their practice acquisitions retain their original names.
We designed the Portman name signature in a style that could carry other individual names whilst conforming to the same brand look and feel.
Rather than printing different patient welcome packs for each branded practice we needed to design a folder that could be universal and still display the practice name signature on the cover. We achieved this by designing the folder with an aperture for the name on the Practice Leaflet to be visible. We didn’t want to just to cut a square hole in the front so we displayed the logo in a cut away curve at the top which integrated the two perfectly in a subtle way. The pack folder was nicely finished in matt laminate for durability and a spot UV varnish. The pack also contained service leaflets which where then common to all practices. This solution minimised the production costs.
We also designed and pack for specialist dental referral, page advertising and mailers.