Sussex-based creative branding agency, yoohoo, went to the top of the class with its latest project. The company was called in by Northbrook College, one of the largest educational establishments in Sussex to create two new brands for its Commercial Services arm and a linked brand for The Centre for Leadership, a new addition to the College’s offering as informed by the local business community.

Clive Spring, Managing Director of yoohoo creative explained, “Having worked with Northbrook College before I was very pleased that our company was invited to design branding for such an enterprising new part of Northbrook’s offering.”

Having researched the market, looking at what other Colleges do, very few choose to brand external services independently. This gave us more of a blank canvas as a starting point. The two new brands needed to be linked as The Centre for Leadership is an integral part of Northbrook
Commercial Services. We started with leadership as a focus and decided an upward arrow communicated growth, advancement and strength. We played with various options to arrive at an arrow broken into segments with the top two in stronger colours. This is the ‘beacon’ if you like, showing the way to success.

With Commercial Services, there seemed to be a lot of cross-over. The services on offer give companies and outside institutions the tools to hire in and grow. Northbrook has a wealth of facilities for meetings and events, music and theatre studios, hairdressing and hospitality to name a few. We coloured the arrow segments in the logo differently to reflect the diversity of the colleges offering.

Northbrook now has a sub brand linking important departments into one strong and very striking visual presence.

The brand will be used throughout all promotional material including signs for The Centre for Leadership building located on the Broadwater Road site.

Paul Trew, Centre for Leadership Manager, comments on behalf of Northbrook College, saying, “We’re really pleased with the new branding that yoohoo has created. It projects a very business-like and professional image which is exactly what we were trying to get across. Working with Clive was easy as he understood exactly what we wanted to achieve and the feedback we’ve received so far has been excellent.”

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