We are celebrating being chosen over five other agencies to design the branding for a new business support initiative.
The new Business Navigator Growth Hub is supported by the Regional Growth Fund and Coast to Capital in the South East region and is being delivered jointly across three Chambers of Commerce; Brighton & Hove, Chichester and Worthing & Adur as well as by Croydon Business Venture Ltd. The Business Navigators will provide a signposting service for funding and support for growing businesses.
Six agencies, all Chamber members, were briefed to provide branding that reflected the role of the Business Navigators and the specific geographical areas they are charged with supporting.
We are especially proud of this win as we work closely with Worthing & Adur Chamber to support local business. Creatively, we looked at the brief in a literal way. As well as the Business Navigators, 3 Chambers and 3 main geographical areas are covered, so we felt that 3 main colours had to be used. The Blue reflects the coastal region, the Purple reflects the richness and diversity and the Orange reflects the vibrancy among the business sector, these colours also represent the main colour of each Chamber.
The logo is also multi-faceted as it uses three arrowheads to reference the geographical areas covered, East, West and North in the South East area. These can also be seen as an illustration of a boat which reflects back to theme of navigation.
It is vital that small and medium sized businesses are aware of the funding and support that is out there but finding the right solution is not easy. We believe this new support service offered by the three Chambers will help to drive success for many companies in the South East and we are really pleased that it will have our design on it too.