This long standing traditional business approached us to develop and modernise their brand without taking away the heritage so positively associated with the company.
The existing logo Bundard & Sons Limited did not display what the company did, so we set about bringing the name style up to date by removing “& Sons” but including the words “Funeral Directors” and “EST.1906 to reintroduce the heritage in a more contemporary way.
It was felt that a statement about the heritage “Brighton & Hove’s oldest independent family funeral directors” should accompany the logo wherever possible. We achieved this by designing a flexible graphic system that we could use whether the logo is in position, right, left, top or bottom of any item or document.
We developed the corporate style across a range of press advertisements, stationery, website and signage.
“We have been working with yoohoo creative since June 2013.
We have found their dedication to providing a service for both us and our families to be truly admirable. Yoohoo Creative helps us in two main ways.
Firstly They provide us with high quality artwork for our various marketing and advertising activities. Their experience is invaluable and they regularly advise on alternative approaches and style changes required and I have often run ideas past them before proceeding because I am confident they will give me an honest opinion if needed.
Secondly yoohoo were instrumental in designing a modern branding for a traditional fifth generation business. The branding is now used throughout the company, the website, and all of our literature. I like to think of yoohoo creative as our brand manager as they often berate me if the logo or branding is not used properly.
Their informal yet professional approach makes them very easy to work with and they have already proved themselves to be an invaluable member of our extended team.”