Bringing a smile
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Carisbrook Specialist Dental Centre
Carisbrooke Specialist Dental Centre is a long established practice with a reputation for excellence in surgical and restorative dentistry.
They contacted us after breaking away from a national dental group and re-branding the practice.
Emphasis was placed on reassuring patients of their long-established, high quality standards and integrity and history dating back to 1899.
The practice wanted to retain a link to the historical past but portray it in a contemporary way. The finish had to convey their proud reputation for quality.
Stock images were considered inappropriate, given the practice’s focus on individual patient care. We therefore commissioned models and a photographer so we could create a bespoke profile.
The patient “Welcome Folder” contained a general practice leaflet, along with leaflets focused on individual services.
To enhance the quality feel, we used gold foil blocking, matt laminate with spot UV varnish and special gold working to reinforce the positive messages about first-class patient care.
We also designed a pack for dental referral services to the profession.