We designed their original brand and years on they felt that they needed a refresh with the addition of a new website. Some accountants are bringing more colour to their brands and David Jarman thought that it was time to inject some colour and vibrance into their image.
For the brand, we kept one of the core blue colours from the original brand but added three new colours to the brand logo. We thought that the website needed a creative concept to reflect the friendly but assertive nature of the services. David Jarman requested that they did not wish to appear too ‘stuffy’ and shake off the preconception that accountants are not easily approachable.
We did this by using a businessman in cartoon style to get across the various messages with different coloured backgrounds from the brand palette.