Supporting the growth of new and small enterprises
Sphere Business Centre
Brand identity
Website design
Website development
Print design
The brief
The Sphere Business Centre is a flexible working facility to help new and small enterprises grow. Jointly supported by Worthing & Adur Chamber of Commerce and Northbrook College, the centre aims to be a huge asset to the local business community.
The yoohoo team were asked to create a brand for the Sphere, along with promotional materials and a website.
The solution
To reflect the company name, we designed a circular device using dots to form a “start button” logo, similar to that commonly found on the front of computers and digital devices.
We matched that with a medium-weight, Sans Serif font, slightly rounded on the edges to soften the image and give it a contemporary look.
Whilst run by Worthing & Adur Chamber, Sphere was set up as a separate business. The colours needed to ‘nod’ to the chamber brand but establish a clear identity.
The colour palette included aubergine as the anchor colour supported by magenta and a mint green.
