Privilege plan approached us to design their brand logo and supporting collateral and returned a few years later to refresh the brand to keep up with competition.
The refresh included a new colour palette and a whole new visual look spanning stationery, brochure and website work. Privilege plan provide dental maintenance schemes for dental practices patients. The benefits of a plan make easier payments for the patient and greater loyalty and retention for the dentist. To this end we developed a concept using the lilac plant to show the benefit of how monthly payments can build into regular guaranteed income for the dental practitioners. The impact of the whole field of lilac built by single stems proved very powerful.