Raking up a
Rake it up Gardening
To design start-up items for this now well-established garden design and maintenance company.
Rake it up required a comprehensive package, including an eye-catching logo, website and brand-compliant design. We also designed business cards, promotional leaflets, adverts and unifroms.
Researching competitors unsurprisingly revealed the colour green as a popular choice.
We opted for a different stance, choosing to stand out by opting for earth-toned hues of orange and brown.
Orange is a colour that is used for quite a few garden equipment brands so the combination is a good fit. We used a bold, chunky typeface to give added prominence, with ‘rake’ lines carved into the lettering for simplicity.