for business

Worthing & Adur Chamber of Commerce

Brand identity
Print design

The brief

Worthing & Adur Chamber of Commerce uses yoohoo creative for its on-going design and branding requirements. We have worked with them for many years, helping to ensure that their brand keeps pace with progress.

The latest brief was to “freshen up” the promotional material, giving it a contemporary feel.

Rake it up brand identity logo

The solution

To achieve the brief’s objectives, we took the logo’s graphic and ‘deconstructed’ it, using fresh tints from the core colour palette.

We then re-designed the previous signpost system to match the freshness of the other graphics. These are now used across promotional items to highlight each activity’s benefits, either individually or collectively. This ensures cohesion across the brand and an overall contemporary feel.

Strategy signposts